About Us

Southern Arizona’s only membership organization focusing on the education and advocacy needs specific to the hotel and resort industry. More than 80 members strong, SALARA provides a unified voice on issues that impact our businesses and employees.
 

SALARA’s Mission Statement

To create and sustain an environment which enhances member & industry success today and in the near future.

SALARA’s Core Values
1) Promoting and ensuring adequate funding of the MTCVB, AOT, PCSTA and other tourism entities.
2) Protect, promote and advocate our industry from regulation.
3) Support of workforce development through programs such as Career Day, Golf Tournament and Scholarships (Membership, Marketing, Education, Government Relations).